Monday, January 6, 2014

New Enjoy Life Chocolate Chips

If the marketing team at Enjoy Life had asked me what product they should create next, I would have said, “A regular sized chocolate chip, and use the darkest chocolate you can.” Mind you, they didn’t ask me, but they must have read my mind:

As a baker and a chocoholic, I use a lot of chocolate chips. As many of you know, allergen-free chocolate chips are hard to find. Whereas chocolate itself is safe for most with food allergies, most chocolate chips are produced in facilities with nuts, and dairy, and many chocolates contain these ingredients. While soy lecithin is not a problem for some with food allergies, soy-allergic individuals are increasingly being advised to avoid soy lecithin – another common ingredient in chocolate (even dairy-free and nut-free chocolate).

And so, when Enjoy Life Foods asked me if I wanted to try their new dark chocolate regular size chocolate chips I did the happy dance. (They sent me a sample of the product to review.)

To say that I LOVE the Enjoy Life Foods mini chips and chocolate chunks might be an understatement. My family will tell you that I have been caught sneaking handfuls of chocolate chips for a snack. Yes, chocolate is my drug of choice.

The Enjoy Life chocolate chunks are perfect to make the Double Chocolate Muffins in Learning to Bake Allergen-Free,and the mini chocolate chips melt into cake batter to create little pockets of chocolate goodness, but sometimes a girl needs a regular sized chocolate chip for chocolate chip cookies:

But, Enjoy Life didn’t just give us a chocolate chip with a different shape; they made it with more chocolate. Yippee!!

There are no rules for labeling chocolate, making it hard to tell the difference between one labeled semi-sweet, or bittersweet, or dark. The best way to tell is to look at the amount of sugar and fat on the nutrition label. The more fat, the more chocolate. The mini-sized Enjoy Life chocolate chips have 5 grams of fat and 7 grams of sugar (which, by my standards, is very high in cacao). But wait – the new chocolate chips are 6 grams of fat and 5 grams of sugar – even more chocolate for us to love!

I predict that this will be Enjoy Life’s best-selling product, ever.

1 comment:

crousesulli said...

OMG so excited to read this! I am a mom of 3 with my youngest (1-year-old) having life threatening allergies to most of the top 8. I too am a chocolate lover and will eat the Enjoy Life mini chocolate chips by the handful! I can't wait to find these at the store.