Monday, December 30, 2013
The Demise of the Dairy Farm
And I had one of those (rare) yell at the television moments. Oh gosh, where shall I start? (Warning, there is a rant coming.)
Let’s start here: Are we going to blame every market shift on the baby boomers for the next 20-30 years? Nobody aims products (except for drugs that give the illusion of couples spending all of their time in romantic moments) at this market. Certainly, no one is marketing milk to baby boomers. Market surveys nearly always end with a category of >55, >60, or >65 – essentially lumping Baby Boomers with their parents (and dismissing them). And so, the demise of milk must be because of the Baby Boomers, right? I doubt it.
I have lots of suggestions for why the shift away from drinking milk might be happening:
1. The extreme rise in food allergies, including dairy.
2. More people of all ages choosing to eliminate animal products from their diets.
3. Dozens of options for “milk” – so many that we all can find an alternative to stealing it from the cows.
Three out of four people in my immediate family no longer drink dairy milk (one due to an allergy, two due to choice). What about your family? Do you still buy cow’s milk at the grocery store?